In real estate, visibility is everything. A listing can be stunning in person—but if the marketing doesn’t stop the scroll, it gets overlooked. That’s where a Marketing Kit with square posts changes the game.

Square-format content is one of the most versatile and powerful tools in digital marketing today. Designed to work seamlessly across platforms like Instagram and Facebook, square posts make it easy to showcase listings consistently, professionally, and effectively.

Why Square Posts Just Work

The 1:1 aspect ratio (square format) is optimized for mobile viewing. Since most buyers are scrolling on their phones, square posts naturally take up more screen space than horizontal images.

That means:

• More visibility in the feed
• Cleaner presentation
• Stronger visual impact
• Higher engagement potential

Built for Instagram, Facebook & Beyond

One of the biggest advantages of square posts? Cross-platform compatibility.

Whether you’re posting on:

• Instagram feed
• Facebook feed
• Stories (cropped strategically)
• Business pages
• Paid ads
• Even LinkedIn and email marketing

The square format adapts beautifully without awkward cropping or resizing.

This saves time and keeps branding consistent across every platform.

What’s Included in a Marketing Kit Square Post?

A well-designed square marketing kit post isn’t just a photo. It’s a strategic piece of content.

It typically includes:

• A professionally edited property image
• Property address or headline
• Key highlights (beds, baths, sqft)
• Agent branding
• Clean, modern layout
• Clear call-to-action

The goal is simple:
Make the listing look polished, high-end, and scroll-stopping.

Perfect for Announcements & Milestones

Square marketing posts aren’t just for “Just Listed.”

They work beautifully for:

• Just Sold
• Under Contract
• Open House
• Price Improvement
• Coming Soon

Each one reinforces activity and momentum—showing that listings move.

A Marketing Kit with square posts isn’t just content—it’s strategy. Designed to work seamlessly across Instagram, Facebook, and more, it ensures listings look professional wherever they’re seen.

If elevated, scroll-stopping marketing is the goal, it starts with visuals that are built to perform.

Looking to upgrade listing presentation with a professional marketing kit? Let Brian Phillips Photography create square posts that work everywhere your audience scrolls.