Not every property needs the same marketing strategy.
As a real estate photographer, I believe the best listing media should be based on the property itself, its features, location, and the story you want buyers to see.
A smaller home may need a clean, professional presentation with essential media. A larger property may benefit from drone photography, floor plans, video, or immersive content that helps buyers understand the full experience.
That's why I don't recommend using the exact same media package for every listing.
Instead, I offer different package options so Realtors can choose the level of marketing that makes the most sense for each property.
Start With the Listing, Not the Package
Before choosing your media, consider what makes the property unique.
Ask yourself:
The answers can help determine which media will have the greatest impact.
For listings that need a strong professional foundation, the Base Package provides the essentials needed to present the property online.
It includes:
This option works well when you want professional visuals and essential marketing materials without adding services that may not be necessary for the property.
It's a simple way to make sure your listing has the fundamentals covered.
The Pro Package: Add More Perspective
Some properties need more than interior and exterior photography.
The Pro Package is designed for listings where aerial imagery and a more detailed floor plan can add value.
It includes:
Drone photography can showcase the property's lot, surroundings, views, and location, while a schematic floor plan gives buyers another way to understand the home's layout.
For properties where location and space are important selling points, these additions can make a noticeable difference.
For properties that deserve a more comprehensive marketing approach, the Plus Package brings multiple forms of media together.
It includes:
This package is designed to give buyers multiple ways to experience the property.
They can see the home through professional photography, explore its surroundings with drone imagery, understand the layout through a floor plan, experience the property through a virtual tour or video, and see an eye-catching exterior through virtual twilight.
It's a complete approach for listings where a stronger marketing presentation can make a difference.
One Partner, Multiple Options
One of the advantages of working with Brian Phillips Photography is having access to different listing media options without needing to coordinate multiple vendors.
You can choose the package that fits the property and add the services that make sense.
From essential photography to a complete collection of professional listing media, the goal is to make the process simple while giving you the flexibility to market each property differently.
There isn't one perfect media package for every listing.
The best marketing strategy depends on the property, the buyer, the location, and the story you want to tell.
That's why I offer multiple package options—from the essential Base Package, to the expanded Pro Package, to the comprehensive Plus Package—along with individual services that can be added when a listing calls for something more.
The goal isn't to sell you more media. It's to help you choose the right media for the listing.
If you're not sure which package or services make sense for your next property, contact Brian Phillips Photography. I can help you choose the right combination to showcase the listing at its best.
